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Certificate of Change Engagement

Plan, Manage and Reinforce Change

Change Management is a synergistic blend of communications, leadership coaching, training, project management and accountability. As organizations transform and grow, employees need the skills to help them navigate through the process of successful change. Kent State's Certificate of Change Engagement provides you with a thorough understanding of how to lead employees through change, sell the change internally, engage your employees during the transformation and sustain the change. Using your "real-life" change initiative that you bring to the program, you'll leave with a guide to planning your change engagement process.

Participants in the certificate program learn how to:

  • Realize how people perceive and approach change
  • Plan for and manage your change effectively
  • Use the tools provided to develop a real communications plan for your change initiative
  • Create motivating and engaging environments that support change

These programs may be taken individually for particular skill development, or in the series to attain Kent State's Certificate of Change Management.


Change Engagement: Proven Processes to Lead Employees through Transformational Change

Facilitator: Jessica Thomas

More and more organizations are reaching change saturation and, unfortunately, are not equipped to handle the constant change initiatives they are implementing. Having to do more with less, employee engagement is absolutely crucial to success. In our 24/7 information age, where the shelf life of technology is less than six months, attention spans are short and multitasking is becoming a critical survival skill, it’s paramount for a successful change initiative to develop ‘people’ strategies that capture employee interest and commitment. 

In this two-day, hands-on, program you will learn how to effectively lead through and manage change by incorporating strategies for all of these areas into a functional change management plan.


  • Understand the driving forces for change in today’s work environment
  • Realize how people perceive and approach changes
  • Learn change engagement best practices that will enable you to plan for and manage change effectively
  • Use a structured, best practice change management methodology to create a functional “real-life” change management plan
  • Leave with tools and templates to further guide you in planning change engagement processes

Pre-work: Come to the program prepared with a “Change Charter.” This should include a change currently planned or underway in your organization.

Times available:

  • Wed., March 11 and Thurs., March 12, 2015; 8:30 a.m. to 4:30 p.m., Twinsburg - $695
  • Wed., October 21 and Thurs., October 22, 2015; 8:30 a.m. to 4:30 p.m., Twinsburg - $695


How to Sell Change

Facilitator: Jessica Thomas

While Change Management planning and execution is much more than just communications, communicating effectively does play a pivotal role in engaging your workforce in a major change initiative. Internal communications efforts are important to attaining organizational change. However, turning your internal communications plans into a bigger picture internal marketing strategy is the real secret to success. After all, you are selling your employees on the change. This program will take you beyond the typical internal communications plan, raising the bar and exposing you to marketing strategies that will not just inform your employees that a change is coming, but truly engage them in it.

  • Learn the importance of effective internal marketing efforts in engaging employees in major change initiatives
  • Use tools to determine who, how large, where your audience is and how disruptive the change will be to them
  • Create targeted messages for different impacted groups of employees
  • Determine the most effective way to package your messages within the culture of your organization
  • Use the tools provided to develop a real communications plan for your change initiative

Times available:

  • Wednesday, April 15, 2015; 8:30 a.m. to 12:30 p.m., Twinsburg - $195
  • Thursday, November 5, 2015; 8:30 a.m. to 12:30 p.m., Twinsburg - $195


Motivating and Engaging Employees During Times of Change

Facilitator: Scott Tackett

Motivated and engaged employees contribute to your organizational success. Through practical activities and group interaction, you will review the theories of motivation and apply these theories to real-world change situations. Create an environment where your employees choose to be motivated about their work goals and change activities. The group will gain ideas that can impact employee performance and acceptance of change upon return to the workplace. Through  real-world case studies learn how to not only motivate, but also keep employees engaged in appropriate workplace behaviors, with particular emphasis on minimizing resistance to workplace change.

Times available:

  • Thursday, April 30, 2015; 8:30 a.m. - 4:30 p.m., Twinsburg - $195
  • Thursday, November 19, 2015; 8:30 a.m. to 4:30 p.m., Twinsburg - $195


Managing Change Projects

Facilitator: Bob Jewell

Change management and project management are two complementary processes. For a change effort to be successful, many areas of the organization need to work together to make sure the structure and resources are in place to facilitate a successful change initiative. The discipline of project management provides the processes and tools to make sure the change is developed, designed and delivered effectively to all stakeholders. When project management and change management are integrated, the following benefits are realized:

  •  A singular objective is identified
  • The stakeholders are identified and their concerns are addressed
  • A well thought-out plan identifies the right steps to be taken at the right time
  • The approach facilitates commitment and buy-in for the change
  • The flow of information is improved
  • Impacted stakeholders receive the appropriate messages
  • The organization receives effective feedback on the adoption, usage and reaction to the change

This half-day program will provide you with a review of the process associated with managing projects and address some of the specific elements of managing a change project from initiation to close out.

Times available:

  • Wednesday, May 6, 2015; 8:30 a.m. - 12:30 p.m., Twinsburg - $195
  • Tuesday, November 17, 2015; 8:30 a.m. - 12:30 p.m., Twinsburg - $195