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Design School Launches Integrated Online PresencePosted Aug. 16, 2013
The School of Visual Communication Design (VCD) at Kent State University launched its new website at www.kent.edu/vcd, as part of its development of an integrated online presence. The campaign, known as #reVISION2013, includes a full redesign of the school website into the university's brand and content management system, CommonSpot, and entrance into social platforms such as Facebook and Instagram.
#reVISION2013 is part of the school’s expanded marketing and communication initiatives which began in the 2012-2013 academic year with a refreshed logo, new print materials for the undergraduate and graduate programs, as well as LinkedIn and Twitter presences to better connect with alumni, current students and advocates of the program and professional affiliates.
“Our goal is to refresh our online persona to better connect with our current and future students, as well as our graduates,” said Anne Dudley, marketing coordinator in the Schools of Visual Communication Design and the School of Communication Studies. “We plan to uphold the high standard set by the school's former web design, while integrating the website into the university brand as well as taking full advantage of current technology.”
The website redesign decision stemmed from University implementation of the content management system, CommonSpot. Integrating VCD into CommonSpot is beneficial for search optimization, content organization and compliance with the university brand, according to University Communication and Marketing (UCM) standards.
The site, set to launch in late August, will be located at http://www.kent.edu/vcd. A redirect will be in place from the former URL (vcd.kent.edu).
The website was designed by Glyphix, the student staffed design firm in VCD, in the Spring 2013 semester. May 2013 graduates Allison Farone and Brent Carlson served as the lead designers, under the guidance of former Creative Director Valora Renicker.
Dudley, Renicker and Larrie King, an MFA candidate in VCD, revised the content and site structure and constructed the site. Chris Hallahan, interactive designer and developer in UCM, integrated the design into CommonSpot, built customized elements and provided expertise for troubleshooting in the content management system.
The school anticipates several customizations to continue into the Fall 2013 semester, including a responsive design for mobile devices, and integration of special programs, such as Glyphix, into the school website.