Web Tools: Google Analytics and SiteImprove
Web Analytics Workshop
Workshop: Leveraging the Power of Web Analytics, Web Monitoring and Content Strategy
Our newest training offering shares best practices for developing, executing and measuring digital marketing strategy. The workshop is a hands-on exploration of Siteimprove's Quality Assurance tool for locating broken links and misspellings and Google Analytics, the standard resource for measuring success on the Web.
The session begins with an examination of best practices, including content auditing and conversion tracking.
- Oct. 2; 3-5 p.m.
- Nov. 12; 3-5 p.m.
- Dec. 30; 1:30-3:30 p.m.
Open Lab: Siteimprove & Google Analytics
Get personalized help and training with two essential tools:
- Siteimprove monitors broken links, misspellings, and more.
- Google Analytics measures site activity, visitor demographics, and traffic sources.