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Guide to Visual Standards

Each time someone at Kent State University communicates with the public, it affects the university’s reputation. Visual communications such as university newsletters, brochures, websites and other marketing materials represent all of us, for better or worse.

An institution's visual identity externally reflects not only its style and character, but also its traditions, strengths and values. Internally, the visual identity of an institution conveys a sense of pride and commitment to a common mission.

Applied comprehensive visual standards guidelines can unify and strengthen the communications of the institution and its component parts by projecting a message of order and consistency. The elements of such an initiative identified in this document include the appropriate use of the Kent State logo, an established color palette, preferred typefaces and grid structures created for widely used print pieces.

The guidelines that follow will help you apply visual elements within an established system to ensure consistency in style and message.

Of course, no guide can cover all possible situations. If you have questions about the material included here, please contact the Executive Director of Creative Services. If you have suggestions on items to be included in future issues of this guide, please send them to University Communications and Marketing at

The Kent State Guide to Visual Standards has also been saved as a PDF file for those individuals who would like to download and print the information. The file is large, so please be patient as it loads.