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Background

Good news! The benefits of a Kent State University education are more relevant, more desirable and more valuable than ever before. Nevertheless, the need to articulate and promote Kent State’s distinct institutional identity remains unabated in the increasingly competitive marketing environment of higher education.

We need to spread the good news. We are, fortunately, a collective force — not just the marketing and communications professionals, but faculty, administrators at all levels, staff members, alumni and students. Working together, we can continue to build widespread, public awareness of Kent State University’s high-quality academic programs and services. And at the same time, we promote an appreciation for the university’s significant contributions to the quality of life and economic development of Northeast Ohio and beyond.

University Communications and Marketing conducts annual market research to identify the marketing needs and current positioning of the university. Guided by those findings, we employ a comprehensive communications and marketing plan to build necessary awareness of Kent State’s strengths and promote the university’s brand identity.

This fourth edition of the Guide to Marketing supports that plan. More than a handbook for individuals and departments involved in promoting Kent State, the guide includes policies, standards and resources necessary for planning and developing integrated marketing efforts throughout the eight-campus system.

Integrated marketing efforts include the use of the trademark sentence (i.e., Kent State University, Kent State and KSU are registered trademarks and may not be used without permission.) and the registered logos in marketing communications.

Our efforts to publicize the university’s people and programs will be strengthened through the use of consistent, audience-based messages. These efforts also will be reinforced through the application of clearly defined standards for graphics, photos and other elements of our visual identity, editorial style and special events. Cooperation in adhering to formal policies and standards will help Kent State achieve the Strategic Plan directive to "articulate and promote Kent State’s distinct institutional identity."

If you have questions relating to Kent State’s institutional identity or about producing marketing communications, see Frequently Asked Questions or contact

University Communications and Marketing at 330-672-2727.

The Kent State Guide to Visual Standards has also been saved as a PDF file for those individuals who would like to download and print the information. The file is large, so please be patient as it loads.