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Danielle Sarver Coombs

Associate Director
Coombs earned her Ph.D. in Mass Communication and Public Affairs from the Manship School of Mass Communication at Louisiana State University in 2007.


Coombs’s current research focuses on two areas: political communication and sport fandom. She has published research in such publications as the Journal of Public Relations Research, the International Journal of Sport Communication, and Sport in Society: Cultures, Commerce, Media, Politics. Coombs is the co-editor of two, three-volume anthologies: We Are What We Sell: How Advertising Shapes American Life…And Always Has (Praeger, 2012) and American History Through American Sports: From Colonial Lacrosse to Extreme Sports (Praeger, 2014). She is the author of Last Man Standing: Media, Framing, and the 2012 Republican Primaries (Rowman & Littlefield, 2014).


Before joining Kent State, Coombs served as senior research manager for Insight Research Group (now Insight Strategy Group) in New York City. While at Insight, Coombs specialized in uncovering consumer insights in order to inform advertising campaigns, product design and brand strategies for numerous prominent brands from a variety of clients, including television, retail, non-profits and consumer packaged goods. During the 2004 Democratic primary season, Coombs was director of election research at Edison Media Research.
Research Areas
  • Sport
  • Branding
  • Advertising
  • Gender
Danielle Sarver Coombs
School of Journalism and Mass Communication

TR 9:15-10:45 AM
W 10-12 PM

Phone: 330-672-8876
Spring 2015
  • JMC 40295 - 001 St : Global Advertising And Pub
  • JMC 60096 - 001 Ind Invest Mass Media
  • JMC 60195 - 002 St : Master ' S Professional Proj
  • JMC 60199 - 004 Thesis I
  • JMC 60299 - 002 Thesis Ii
Summer 2015
  • JMC 20001 - 030 Media , Power And Culture
  • JMC 60007 - 040 Rsch Meth - Mass Communic
  • JMC 60096 - 010 Ind Invest Mass Media
  • JMC 60299 - 033 Thesis Ii
Fall 2015
  • JMC 40095 - 001 St : International Branding For
  • JMC 60001 - 001 Theory Of Mass Communication
  • JMC 60195 - 001 St : International Branding For
  • JMC 80001 - 001 Theory Of Mass Communication