JMC offers a fully online Master's Degree Concentration in Public Relations program and an on-ground master's degree program in public relations.
The asynchronous, two-year online program offers concentrated seven-week courses designed for busy working professionals, as well as for students who wish to pursue careers in communications, whether at public relations and integrated marketing communications firms, non-profit agencies, or corporations.
Check PR Online curriculum for academic and application information on the program. Inquiries about the online program should be directed to Stacy Puzo Stevenson, Academic Program Officer, at firstname.lastname@example.org.
JMC's on-ground Public Relations master's program is designed to accommodate the needs of students who wish to pursue a management-level career in the public relations or integrated marketing communications fields. The on-ground program offers intense professional training with courses including Values and Ethics management, PR Online Tactics, and Media Relations and Publicity. JMC's PR faculty offers a unique blend of scholarly research and real-world experience to give students the best learning environment possible.
Required Core Courses:
JMC 60000 Introduction to Graduate Studies in JMC - 3 hours
JMC 68000 Public Relations Theory and Ethical Practice - 3 hours
JMC 50016 Law for Advertising and Public Relations - 3 hours
JMC 60195 Values and Ethics Management - 3 hours
JMC 60007 Research Methods in Mass Communication - 3 hours (Thesis candidates)
JMC 68004 PR Measurement & ROI (Project candidates) - 3 hours
JMC 68001 Public Relations Management - 3 hours
JMC 60396 Master's Professional Project - 3 hours -OR- JMC 60199 Thesis I and 60299 Thesis II - 6 hours
50 percent of course work must be at the 60000 level.
50 percent of coursework must have JMC course numbers.
JMC 58001 Media Relations and Publicity - 3 hours
JMC 68008 Social Media and Public Relations - 3 hours
JMC 58003 Public Relations Online Tactics - 3 hours
Students can take an elective outside the school or special PR classes such as PR History when offered. A maximum of 3 credit hours from "workshops" is allowed.
JMC 66092 Internship* - 1 hour
Total Hours Needed 36
*Recommendation from meeting with adviser
**Internship may be waived