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Marketing and Entrepreneurship Senior Honors Theses

 
 
Last Name   First Name   Year   Title  sort ascending  Advisor(s)  
Murtha
Katie
2006
A Classification of Qualitatively Different Patterns of Shopping Behavior
Paul Albanese
Sylvester
Andrea
1983
Blossom Festival School Theatre 1982 -- A Marketing Research Analysis
Richard Skinner
Smer
Eric
2007
Can China Make it Snow in May?
Donald Thacker
Brobst
Natasha
2009
Emotional Marketing: Why Do Customers Ignore Logic?
Donald Thacker
Davis
Shiva
2001
Listenin' to Mrs. Jones: A Critical Analysis of Nike's Marion Jones Advertising Campaign
Kimberly Schimmel
Sagun
Therese
2003
Steubenville: Will It Survive?
Richard Skinner
Kremyar
Andrew
1981
The Effects of Emotional Appeals in Advertising and Their Implications for Managerial Strategy
Saeed Samiee
Kight
Tai
2003
The Effects of Interactive Imagery on Aided and Unaided Recall
Paul Albanese