Strategic Plan News and Accomplishments
Kent State Announces New Associate Vice President for University Communications and MarketingPosted Jan. 7, 2013
Rebecca Murphy has been named associate vice president for University Communications and Marketing at Kent State University. Murphy previously served as the assistant dean of marketing and communications, enrollment and student services at Case Western Reserve University’s Weatherhead School of Management. Iris Harvey, Kent State’s vice president for university relations, made the announcement.
Murphy will serve as a key member of the leadership team of Kent State’s Division of University Relations. She will help to define, articulate and market the Kent State brand, and lead the development of integrated marketing strategies to advance the reputation and image of Kent State’s eight-campus system.
“Rebecca is the right person to join a great team during the most significant wave of change in higher education,” Harvey said. “She brings significant higher education experience as well as a successful career with several of Northeast Ohio’s leading organizations and notable brands. We look forward to the contribution she can make in helping to enhance our global reputation and image.”
As assistant dean of marketing and communications, enrollment and student services at Case Western Reserve’s Weatherhead School of Management, Murphy was responsible for planning and executing the school’s marketing, communications and brand management initiatives. She also previously served as senior director of marketing, communications and external relations at Case Western Reserve, associate director of marketing for the Cleveland Museum of Art, director of marketing and communications at Six Flags Worlds of Adventure in Aurora, Ohio, and promotions manager at Geauga Lake Amusement Park.
Murphy is a member of the Public Relations Society of America and the American Marketing Association. She has bachelor’s and master’s degrees in business administration from the University of Akron.
For more information about Kent State’s University Communications and Marketing, visit www.kent.edu/ucm.