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Local Author Pens Book on Media Coverage of 2012 Republican Primary Season

Posted April 21, 2014
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Danielle Sarver Coombs, Ph.D., an
assistant professor in Kent State
University's School of Journalism and
Mass Communication, will sign copies of
her book Last Man Standing from noon
to 2 p.m. on Friday, April 25, at the Kent
State University Bookstore.

Danielle Sarver Coombs, Ph.D., an assistant professor in the School of Journalism and Mass Communication at Kent State University, will sign copies of her latest book at a special event from noon to 2 p.m. on Friday, April 25, at the Kent State University Bookstore to launch retail sales for Last Man Standing.

Last Man Standing examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race. Through an exhaustive analysis of candidate-related coverage from six major media outlets – The New York Times, Wall Street Journal, Washington Post, CNN, Fox News and MSNBC – Coombs weaves her examination of media frames into a compelling narrative reconstruction of the 2012 primary season.

This book features:

  • Exhaustive analysis of mainstream media coverage over a 12-month period.
  • Smart, insightful exploration of media frames.
  • Chronological structure, which allows for analysis to address how frames shift with candidate’s fortunes.

“The saturation coverage of today’s presidential campaigns in all forms of media leaves many people doubting that after the votes are cast there is anything left to say or learn about a race. Danielle Sarver Coombs’ Last Man Standing proves the cynics wrong,” says David D. Perlmutter, dean and professor of the College of Media and Communication at Texas Tech University and author of Blogwars: The New Political Battleground. “Her detailed analysis of the 2012 drama (and its prologue and aftermath) is a model of both careful scholarship and novelistic pacing. It will satisfy the academic, student, journalist and interested lay reader with interesting unheralded but crucial details and incisive analysis.”

Craig Flournoy, an associate professor of journalism at Southern Methodist University, says Coombs’ study of media coverage of the 2012 Republican primaries should be a wake-up call for journalists and voters.

“For the mainstream media, Last Man Standing contains good news – their coverage mattered – and bad news – entertainment trumped substance,” Flournoy says. “For voters, Coombs’ superb analysis of political coverage has a clear message: caveat emptor. [This is] a must-read for anyone who cares about the twin spectacles of high-stakes journalism and presidential politics.”

The title sells for $65. The event will feature an author meet and greet, refreshments and discounts. The bookstore is located inside the Kent Student Center at 1075 Risman Dr. on the Kent Campus.

Coombs earned her Ph.D. in Mass Communication and Public Affairs from the Manship School of Mass Communication at Louisiana State University in 2007.

Coombs’s current research focuses on two areas: political communication and sport fandom. She has published research in such publications as the Journal of Public Relations Research, the International Journal of Sport Communication, and Sport in Society: Cultures, Commerce, Media, Politics. Coombs is the co-editor of two, three-volume anthologies: We Are What We Sell: How Advertising Shapes American Life…And Always Has and American History Through American Sports: From Colonial Lacrosse to Extreme Sports (Praeger). She is the author of Last Man Standing: Media, Framing, and the 2012 Republican Primaries (Rowman & Littlefield).

Before joining Kent State, Coombs served as senior research manager for Insight Research Group (now Insight Strategy Group) in New York City. While at Insight, Coombs specialized in uncovering consumer insights in order to inform advertising campaigns, product design and brand strategies for numerous prominent brands from a variety of clients, including television, retail, nonprofits and consumer packaged goods. During the 2004 Democratic primary season, Coombs was director of election research at Edison Media Research.