Kent State Trumbull Students Collect About 600 lbs. of Food in Let’s Can Hunger ChallengePosted April 2, 2012
Members of the Kent State University at Trumbull Students in Free Enterprise (SIFE) Team – Darrin Shaulis, Antone Klecha and Kira Jackson – delivered nearly 600 pounds of canned food to the Warren Family Mission on March 19. The canned goods were collected as part of the Let's Can Hunger Challenge that was conducted earlier this month.
The Campbell's Let's Can Hunger Challenge is a comprehensive hunger challenge that includes raising awareness, translating awareness to action in the form of urgent hunger relief and empowering those in need to defeat the cycle of hunger.
SIFE teams in Canada, Mexico and the U.S. participated in this initiative that required teams to successfully develop and execute an integrated marketing campaign to raise awareness about the issue of hunger, translate awareness into action by energizing the community and sustaining increased levels of giving to those in urgent need, and transfer knowledge, skills or resources to successfully empower individuals and/or families to defeat the cycle of hunger.
The SIFE mission is to bring together the top leaders of today and tomorrow to create a better, more sustainable world through the positive power of business. Considering relevant social, environmental and economic factors, SIFE teams effectively empower people in need by applying business and economic concepts and an entrepreneurial approach to improve the quality of life and standard of living for their target audience.