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Faculty Profiles

Catherine Goodall

Assistant Professor & Undergraduate Coordinator

Ph.D., The Ohio State University, 2009
B.A., The Ohio State University, 2005

Dr. Goodall conducts health communication and mass communication research. She is interested in how various types of mediated messages (e.g., news, advertisements, entertainment media) depict health issues and how those messages influence people. Much of her work has focused on substance use message (alcohol, tobacco). Her work emphasizes message processing and seeks to identify various mechanisms through which messages influence people. She has a particular interest in message processing that is automatic, and to some extent unconscious to message recipients. Her teaching interests include health communication, media effects, persuasion, and public communication campaigns.

Scholarly, Creative & Professional Activities


Goodall, C.E., Slater, M.D., & Myers, T. (in press). Fear, anger and disgust responses to local news coverage of alcohol-related crimes, accidents, and injuries: An experiment using representative U.S. news stories and people. Journal of Communication.

Goodall, C.E., and Reed, P.* (in press). Threat and efficacy uncertainty in news coverage about bed bugs as unique predictors of information seeking and avoidance: An extension of the EPPM. Health Communication.

Slater, M. D., Hayes, A. F., Goodall, C.E., & Ewoldsen, D. (2012). Increasing support for alcohol-control enforcement through news coverage of alcohol's role in injuries and crime: An experiment using representative U.S. news stories and people. Journal of Studies on Alcohol and Drugs, 73, 311-315.

Goodall, C.E., Sabo, J.,* Cline, R., & Egbert, N. (2012). Threat, efficacy, and uncertainty in the first five months of national print and electronic news coverage of the H1N1 virus. Journal of Health Communication.

Goodall, C.E. (2011). An overview of implicit measures of attitudes: Methods, mechanisms, strengths and limitations. Communication Methods & Measures, 5(3), 1-20. doi: 10.1080/19312458.2011.596992

Goodall, C.E., & Slater, M.D. (2010). Automatically activated attitudes as mechanisms for message effects: The case of alcohol advertisements. Communication Research, 37(5), 620-643. DOI: 10.1177/0093650210374011

Roberto, A. J., Goodall, C. E, West, P., & Mahan, J. D. (2010). Persuading physicians to test their patients’ level of kidney functioning: The effects of framing and point of view. Health Communication, 25, 107-118. DOI: 10.1080/10410230903544902

Roberto, A. J., Carlyle, K. E., Goodall, C. E., & Castle, J. D. (2009). The relationship between parents’ verbal aggressiveness and responsiveness and children’s relational satisfaction with parent and attachment style. Journal of Family Communication, 9, 90-106.

Roberto, A.J., & Goodall, C.E. (2009). Using the extended parallel process model to explain physicians’ decisions to test their patients for kidney disease. Journal of Health Communication, 14, 400-412.

Slater, M.D., Goodall, C.E., & Hayes, A.F. (2009). Self-reported news attention does assess differential processing of media content: An experiment on risk perceptions utilizing a random sample of U.S. local crime and accident news. Journal of Communication, 59, 117-134.

Goodall, C. E., & Appiah, O. (2008). Adolescents’ perceptions of Canadian cigarette package warning labels: Investigating the effects of message framing. Health Communication, 23, 117-127.

Roberto, A. J., Carlyle, K. E., & Goodall, C. E. (2007). Communication and corporal punishment: The relationship between self-report parent verbal and physical aggression. Communication Research Reports, 24, 103-111.

(* Indicates graduate student co-author).


Goodall, C.E., & Roberto, A.J. (2008). An Inconvenient Truth: An application of the extended parallel process model. Communication Teacher, 22, 93-96.


Goodall, C.E. (forthcoming). Selling booze and beer. In D. Coombs & B. Bachelor (Eds.), We are what we sell: How advertising shapes American life...and always has. Santa Barbara, CA: ABC-CLIO.

McCullough, J. & Goodall, C.E. (forthcoming). Fast food advertising. In D. Coombs & B. Bachelor (Eds.), We are what we sell: How advertising shapes American life...and always has. Santa Barbara, CA: ABC-CLIO.

Roberto, A. J., Goodall, C. E., & Witte, K. (2009). Raising the alarm and calming fears: Perceived threat and efficacy during risk and crisis. In R. Heath & D. O'Hair (Eds.),Handbook of risk and crisis communication. Mahwah, NJ: Lawrence ErlbaumAssociates.




Goodall, C.E. (2011, January 13). News consumers, be wary of sensational, doomsday reports in an Internet age [Letter to the editor]. Cleveland Plain Dealer. Available:

Research Areas
  • Health Communication
  • Message Processing and Media Effects
Catherine Goodall
School of Communication Studies
By appointment, in person, or via Skype (username: dr.catgoodall).

157 Taylor Hall.


Spring 2015
  • HONR 40099 - 013 Senior Honors Thesis / Project
  • COMM 60199 - 002 Thesis I
  • COMM 60299 - 002 Thesis Ii
  • COMM 65098 - 002 Research
  • COMM 66503 - 001 Health Comm And Media Effects
  • COMM 86503 - 001 Health Comm And Media Effects
Summer 2015
  • COMM 45006 - 030 Media Use And Effects
  • COMM 60299 - 012 Thesis Ii
Fall 2015
  • COMM 26501 - 001 Intro To Health Communication
  • HONR 40099 - 017 Senior Honors Thesis / Project
  • COMM 45006 - 001 Media Use And Effects