General Business - B.B.A. Download to print

The Bachelor of Business Administration in General Business is for students who desire a holistic understanding of all business areas rather than a specialized area of business, i.e., accounting, business management, computer information systems, economics, entrepreneurship, finance, managerial marketing and marketing. The major courses are offered face-to-face and/or online, thus enabling flexibility for students.

During a career in management, one’s responsibility can grow from the job of entry-level manager, to department manager, and eventually to division manager or even to chief executive officer. As in most fields of work, upon completion of the degree, the entry-level manager or trainee usually experiences an initial time period of on-the-job training. For example, a manager-trainee might spend time in every department of an organization learning the business inside and out. Then after the training period, the management trainee will be assigned to a specific department and have responsibility for the performance of an area or department of the organization. How far one advances in managerial positions depends on training, talent for working with people and effort. Working with people is a primary focus of management; therefore, good communications skills (both oral and written) are essential to the success of the manager.

Among the top 25 occupations with the most openings in the State of Ohio for which the General Business major will prepare graduates are general and operations managers (#3), management analysts (#10), financial managers (#14), sales managers (#16) and human resource specialists (#18) (Source: CareerOneStop, U.S. Department of Labor)

General Admission for Freshman Students: Admission Requirements at the Kent Campus: The freshman admission policy at the Kent Campus is selective. Admission decisions are based upon the following: overall grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends.

The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students who graduated from high school three or more years ago. Visit the Admissions website for new freshmen for more information.

Transfer Student: A minimum 2.500 overall GPA (2.25 for economics and entrepreneurship) is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed COMM 15000, ENG 21011, MATH 11010 (or placement out of ENG 11011 and/or MATH 11010) must have earned a minimum C (2.00) grade in the courses (or their equivalent).

Progression in the major: Minimum 2.500 overall GPA, minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010 (or placement out of MATH 11010).

Minimum 120 total credit hours, 39 upper-division hours, 2.500 GPA overall and 2.500 GPA in major required for graduation. Minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010 (or placement out of MATH 11010).

Graduates of the program will be able to:

1. Demonstrate effective management and leadership ability when given an organizational dilemma
2. Use financial tools to create budgets, prepare financial statements and report financial position Identify and analyze global considerations that affect business decisions
3. Analyze, interpret and use data to solve problems and make decisions
4. Create and communicate value for consumers

Graduates of all Bachelor of Business Administration programs will be able to:

1. Recall strategic frameworks that are used to make business decisions. 
2. Perform basic calculations using quantitative tools that are used to support business decisions. 
3. Articulate and deliberate their ideas in writing.
4. Articulate and deliberate their ideas orally.
5. Identify ethical dilemmas and stakeholders.
6. Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given. 
7. Identify global factors in making a business decision. 
8. Analyze global factors in making a business decision. 

The Association to Advance Collegiate Schools of Business