Visual Communication Design - B.A. and B.F.A. Download to print
College of Communication and Information
The intention and emphasis of the visual communication design degree programs is the preparation of students for the graphic design and illustration professions. Specifically our program develops technical proficiency and design expertise in the organization of imagery and typography to communicate information in both the two-dimensional and three dimensional form. Our students produce work for print, video, screen displays and interactive experiences, as well as package design, exhibition design and environmental wayfinding.
Graphic Designers held about 259,500 jobs in 2012. Most worked in specialized design services, publishing, advertising public relations and related services. In 2012, about 24% were self employed.
Some designers do freelance work—full time or part time—in addition to holding a salaried job in design or another occupation.
Many graphic designers hold positions in interactive design and user experience, which is yet to be accurately tracked by the Bureau of Labor Statistics.
The Bachelor of Arts
The Bachelor of Arts
Program Learning Outcomes
Graduates of this program will be able to:
1. Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication.
2. Demonstrate an understanding of traditional hands-on skills relative to craftsmanship. Students will demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study.
3. Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.
Study Abroad/Away Opportunities
National Association of Schools of Art and Design
AIGA Kent; Glyphix; Student Media: Artemis, The Daily Kent Stater, The Burr and Cyburr, UHURU, Luna Negra, Fusion, TV2, Black Squirrel Radio, Kentwired.com
Advanced Degree Programs
Visual Communication Design (M.A. and M.F.A.)
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