Skip Navigation
*To search for student contact information, login to FlashLine and choose the "Directory" icon in the FlashLine masthead (blue bar).

Public Relations - B.S. Program Requirements PDFDownload to print

Type Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.


Course Title Credits
  US 10097 Destination Kent State: First Year Experience 1
II. MAJOR PROGRAM REQUIREMENTS (45 credits)  Courses count in major GPA*
Type Course Title Credits
  JMC 20003 Introduction to Mass Communication** 3
    20006 Multimedia Techniques  3
    20008 Audience Analysis and Research 3
    26001 Multimedia Newswriting 3
    26005 Multimedia Storytelling 3

Print Beat Reporting (4)
Broadcast Beat Reporting (4)
    28001 Principles of Public Relations 3
    38002 Public Relations Case Studies 3
    40011 Ethical Issues in Integrated Communication 1
    40016 Law of Advertising and Public Relations 3
ELR   40092 Internship 1
WIC   48001 Media Relations and Publicity*** 3
    48002 Public Relations Tactics 3
    48003 Public Relations Online Tactics 3
    48006 Public Relations Publications 3
    48091 Seminar: Public Relations Campaigns 3
Type Course Title Credits
  ACCT 23020 Introduction to Financial Accounting 3
KAD COMM 15000 Introduction to Human Communication 3
    21000 Communication Grammar Review**** 1
KSS ECON 22060 Principles of Microeconomics 3
KAD   22061 Principles of Macroeconomics 3
HIST 12070 History of the United States: The Formative Period 3
  12071 History of the United States: The Modern Period 3
  LIS 10010

Information Fluency
Information Fluency in the Workspace and Beyond
  MIS 24163 Principles of Management***** 3
  MKTG 25010 Principles of Marketing 3
    45045 Advertising and Promotion Management 3
    3/4xxxx Marketing upper-division course 3
KSS POL 10100 American Politics 3
  VCD 14001 Visual Design Literacy 3
  Choose from the following: 3
  ENG 30062 Principles of Technical Writing (3)  
    30063 Business and Professional Writing (3)  
    30064 Argumentative Prose (3)  
    30065 Expository Prose Writing (3)  
    30066 Writing in the Public Sphere (3)  
    3/4xxxx English upper-division course (3)  
  Kent Core Composition 6-8
  Kent Core Mathematics and Critical Reasoning 3-5
  Kent Core Fine Arts 3
  Kent Core Basic Sciences (must include on laboratory) 6-7
  General Electives (10 hours Non-JMC, 7 hours upper division)****** 17


* No grade lower than a C- (1.700) in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class.

**Students who successfully complete JMC 20001 prior to declaring a JMC major may use it as a substitute for JMC 20003.

***A minimum C (2.000) grade must be earned to fulfill the writing-intensive requirement.

**** A minimum C (2.000) grade must be earned.

*****BMRT 11009 is equivalent to MIS 24163.

******Any JMC course taken is calculated in the major GPA. 72 credit hours must be taken outside of JMC.

Special Major Note:

Students who pass 15 credits of non-remedial academic coursework each fall and spring semester and the 1-credit First Year Experience course will accumulate 121 credits in four years. This major requires 124 credits for graduation. Students can stay on track for graduation by:

  • Declaring their major as freshmen and completing all courses in sequence (bear in mind that switching majors may cause a delay in graduation);
  • Prioritizing required courses above electives;
  • Meeting regularly with their academic advisors to stay on track;
  • Passing each required course the first time attempted and maintaining the minimal GPA for the major;
  • Successfully completing more than 15 credit hours of relevant coursework (field-based work, internship) during academic semesters; and/or
  • Completing relevant coursework (field-based work, internship) during summer sessions.