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Type Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

Course Title Credits
  US 10097 Destination Kent State: First Year Experience 1
II. MAJOR PROGRAM REQUIREMENTS (38 credits)  Courses count in major GPA*
Type Course Title Credits
  JMC 20003 Introduction to Mass Communication** 3
    20004 Media Writing 3
    20008 Audience Analysis and Research 3
    21001 Principles of Advertising 3
    21005 Advertising Messaging 3
    28001 Principles of Public Relations 3
WIC   31002 Advertising Copywriting*** 3
    31003 Advertising Media Planning 3
    31011 Creative Advertising Strategies 3
    40011 Ethical Issues in Integrated Communication 1
    40016 Law of Advertising and Public Relations 3
ELR   40092 Internship 1
    41003 Advertising Account Management 3
    41005 Advertising Campaigns 3
Type Course Title Credits
KAD COMM 15000 Introduction to Human Communication 3
  CS 10001 Computer Literacy**** 3
KAD ECON 22060 Principles of Microeconomics 3
KSS   22061 Principles of Macroeconomics 3
HIST 12070 History of the United States: The Formative Period 3
  12071 History of the United States: The Modern Period 3
  LIS 10010

Information Fluency
Information Fluency in the Workplace and Beyond
  MKTG 25010 Principles of Marketing 3
PSYC 11762 General Psychology 3
SOC 12050 Introduction to Sociology 3
  VCD 14001 Visual Design Literacy 3
    37000 Visual Design for Media: Advanced***** 3
  Choose from the following: 3
  ENG 30064 Argumentative Prose Writing (3)  
    30065 Expository Prose Writing (3)  
    30066 Writing in the Public Sphere (3)  
  Choose from the following: 3-4
KMC MATH 11008 Explorations in Modern Mathematics (3)  
KMC   11009 Modeling Algebra (3)  
KMC   11010 Algebra for Calculus (3)  
KMC   14001 Basic Mathematical Concepts I (4)  
  Upper-division MKTG Electives 9
  Kent Core Composition 6-8
  Kent Core Fine Arts 3
  Kent Core Basic Sciences (must include one laboratory) 6-7
  General Electives, 5 hours must be non-JMC and 4 credit hours must be upper division (number of credits required depends on meeting minimum 124 credit hours)****** 19

*No grade lower than a C- (1.700) in a JMC course will be counted toward graduation or as a prerequisite for a subsequent class.

**Students who successfully complete JMC 20001 prior to declaring a JMC major may used it as a substitute for JMC 20003

***A minimum C (2.000) grade must be earned to fulfill the writing-intensive requirement.

****Students may substitute MIS 24053, CS 10051, CS 10061 or COMT 11000 for CS 10001.

***** Students who successfully complete VCD 13001 may used it as a substitute for VCD 37000.

******Any JMC course taken is calculated in the major GPA. Minimum 72 credit hours must be taken outside JMC.

Special Major Note:

Students who pass 15 credits of non-remedial academic coursework each fall and spring semester and the 1-credit First Year Experience course will accumulate 121 credits in four years. This major requires 124 credits for graduation. Students can stay on track for graduation by:

  • Declaring their major as freshmen and completing all courses in sequence (bear in mind that switching majors may cause a delay in graduation);
  • Prioritizing required courses above electives;
  • Meeting regularly with their academic advisors to stay on track;
  • Passing each required course the first time attempted and maintaining the minimal GPA for the major;
  • Successfully completing more than 15 credit hours of relevant coursework (field-based work, internship) during academic semesters; and/or
  • Completing relevant coursework (field-based work, internship) during summer sessions.