Skip Navigation
*To search for student contact information, login to FlashLine and choose the "Directory" icon in the FlashLine masthead (blue bar).

Managerial Marketing - B.B.A. Program Requirements PDFDownload to print

Type Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

Type Course Title Credits
  US 10097 Destination Kent State: First Year Experience 1
III.   MAJOR PROGRAM REQUIREMENTS (24 credits)  Courses count in major GPA 
Type Course Title Credits
WIC MMTG 35011 Marketing Tools* 3
    35021 Research for Marketing Decisions 3
    35023 Customer Analysis 3
    35024 Marketing Tools Laboratory 1
    35026 Marketing Research Laboratory 1
    45020 Competitive Market Analysis 3
    45026 Marketing Communications Laboratory 1
    45030 Sales and Sales Management 3
    45039 Promotion Management 3
ELR   45040 Integrated Marketing Strategy 3
Type Course Title Credits
  ACCT 23020 Introduction to Financial Accounting 3
    23021 Introduction to Managerial Accounting 3
  BUS 10123 Exploring Business+ 3
    30123 Professional Business Practices++ 3
KAD COMM 15000 Introduction to Human Communication* 3
KSS ECON 22060 Principles of Microeconomics 3
KAD   22061 Principles of Macroeconomics 3
  FIN 26074 Legal Environment of Business 3
    36053 Business Finance 3
KMC MATH 11010 Algebra for Calculus* 3
KAD   11012

Intuitive Calculus (3)
Analytic Geometry and Calculus I (5)
  MIS 24053 Introduction to Computer Applications 3
    24056 Fundamentals of Business Statistics** 3
    24163 Principles of Management 3
    34060 Operations Management 3
    44285 Integrated Business Policy and Strategy 3
  MKTG 25010 Principles of Marketing* 3
  Kent Core Basic Sciences (must include one laboratory) 6-7
  Kent Core Composition 6-8
  Kent Core Humanities and Fine Arts (minimum one course from each) 9
  Kent Core Social Sciences (must be from two disciplines) 3
  General Electives (minimum 3 upper-division credit hours) 21

*A minimum C (2.00) grade must be earned. A minimum C (2.00) grade must be earned in MMTG 35011 to fulfill the writing-intensive requirement. Should students earn below a minimum C grade in MMTG 35011, they are required to repeat the course during the following fall semester to alleviate skill deficits, and they will not be eligible to progress in the major.

**Student who have taken MATH 10041 for another program may use it as a substitute for MIS 24056.

+A student changing to the College of Business Administration or transferring may be waived out of BUS 10123 Exploring Business if:

  • 30 or more hours have been earned and any two classes (from ACCT 23020, ACCT 23021, FIN 26074, MIS 24163, MKTG 25010 or MIS 24053) have successfully been completed.
  • 60 or more hours have been earned and the student has completed one course from (ACCT 23020, ACCT 23021, FIN 26074, MIS 24163, MKTG 25010 or MIS 24053)
  • At the discretion of the Dean's Office, the student has sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP exam or Credit by Exam) but does not meet the requirements listed above.

+Students who have transferred ENG 30063 from another institution may use it as a substitute for BUS 30123.

Students may take or use any course at any level as long as the minimum 39-hour requirement for upper-division courses is satisfied for graduation with a B.B.A. Exceptions: Maximum 4 credit hours of physical education activity (PEB) courses and maximum 4 credit hours for courses in applied music and music ensembles (MUS courses with a second digit of 5, 6 or 7) combined may be counted toward the 121-total hour or 39-upper-division-hour graduation requirement.  General elective courses may be selected from any area and at any level provided students do not go over the PEB, applied music and ensemble music restriction and they satisfy the 39 hour upper-division requirements. There is no limit on other music coursework. Any other exceptions must be approved by the assistant dean. Credit for ENG 11001 or MATH 10023 or 10024 may apply toward general electives.

Special notes for major:

  • Students are admitted into the Managerial Marketing major in fall semester only.
  • The curriculum is to be taken in sequence. Not all courses are offered each semester. Students should obtain from the department a copy of the schedule of course sequencing.
  • Normally, MMTG courses may be repeated only once. Exceptions require the approval of the department chair and the assistant dean of the college.
  • Only three Managerial Marketing major (3/45000) courses may be repeated and counted toward the major. Exceptions require the approval of the department chair. All attempts count in the computation of the major, upper-division business and cumulative GPA.
  • Entrepreneurship majors who are also majoring in Managerial Marketing, and who have taken Sales in the Entrepreneurial Venture (ENTR 37045), are not required to take Sales and Sales Management (MMTG 45030 for the Managerial Marketing major. However, a double major in entrepreneurship and Managerial Marketing cannot waive ENTR 37045 by taking MMTG 45030.
  • Managerial Marketing majors who are also majoring in Entrepreneurship and who have taken Marketing Tools (MMTG 35011) are not required to take Entrepreneurial Tools (ENTR 37040); however, an Entrepreneurship major cannot waive the required MMTG 35011 course by taking ENTR 37040 because MMTG 35011 is a writing-intensive course.