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College of Business Administration

Department of Marketing and Entrepreneurship

Room 320, Business Administration Building
Tel: 330-672-9430
Fax: 330-672-5006


The Bachelor of Business Administration in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities. The objective of this program is to educate students to function effectively in business environments (e.g., small firms) where they will have to make autonomous decisions and be required to take action on their own initiative.

Combined Baccalaureate/Master's Program in the College of Business Administration and Graduate School of Management: Students must have earned 90 semesters hours to apply for the Combine Baccalaureate/Master's Program in the College of Business Administration. In addition, they must meet the GPA requirement of 3.30 after 90 semester hours

Career Opportunities

Market and survey researchers held about 273,200 jobs in 2008, most of which—249,800—were held by market research analysts. Because of the applicability of market research to many industries, market research analysts are employed throughout the economy. The industries that employed the largest number of market research analysts in 2008 were management, scientific, and technical consulting services; management of companies and enterprises; computer systems design and related services; insurance carriers; and other professional, scientific, and technical services—which includes marketing research and public opinion polling.

Survey researchers held about 23,400 jobs in 2008. Most were employed primarily by firms in other professional, scientific, and technical services—which include market research and public opinion polling; scientific research and development services; and management, scientific, and technical consulting services. About 9 percent of survey researchers worked in educational services—which includes colleges, universities, and professional schools.

A number of market and survey researchers combine a full-time job in government, academia, or business with part-time consulting work in another setting. About 7 percent of market and survey researchers are self-employed.

Besides holding the previously mentioned jobs, many people who perform market and survey research held faculty positions in colleges and universities. These workers are counted as postsecondary teachers rather than market and survey researchers.
Advertising, marketing, promotions, public relations, and sales managers held about 623,800 jobs in 2008. The following tabulation shows the distribution of jobs by occupational specialty:

Sales managers  346,900
Marketing managers  175,600
Public relations managers  56,700
Advertising and promotions managers  44,600

These managers were found in virtually every industry. Sales managers held about 56 percent of the jobs; about 62 percent of sales managers were employed in wholesale trade, retail trade, manufacturing, and the finance and insurance industries. Marketing managers held approximately 28 percent of the jobs; the professional, scientific, and technical services, and the finance and insurance industries employed around 32 percent of marketing managers. About 27 percent of advertising and promotions managers worked in the professional, scientific, and technical services industries and wholesale trade. Around 48 percent of public relations managers were employed in service-providing industries, such as professional, scientific, and technical services; public and private educational services; finance and insurance; and healthcare and social assistance. (Source: Bureau of Labor Statistics)


Admission Requirements

General Admissions for Freshman Students: Students most likely to be admitted and succeed at the Kent Campus are those who have graduated with at least 16 units of the recommended college preparatory curriculum in high school, who have achieved a cumulative high school grade point average of 2.5 or higher (on a 4.0 scale), and whose composite ACT score is 21 or better (980 combined critical reading and math SAT score). For more information on admissions, visit the Admissions website for new freshmen. For more information on admissions, visit the Admissions website for new freshmen.

Transfer Student: A cumulative GPA of at least 2.5 is required for admission into the College of Business Administration. Students who have previously attended Kent State and have completed (or the equilvalent of) COMM 15000, ENG 11011, ENG 21011, MATH 11010 and MKTG 25010  must have earned a minimum C (2.00) grade.

Additional Information:

  • Students are admitted into the managerial marketing major in fall semester only.

Progression in the major: Minimum 2.500 cumulative GPA, minimum C (2.000) grade in COMM 15000, ENG 21011, MATH 11010 and MKTG 25010.

Graduation Requirements

Minimum 121 total credit hours  and  39 upper-division hours for graduation. Minimum 2.500 GPA overall and 2.500 GPA in major required for graduation. Minimum C (2.000) is required in ENG 21011, MATH 11010, COMM 15000 and MKTG 25010.

Study Abroad/Away Opportunities

There are many study abroad/away opportunities, for more information contact the Office of International Affairs.

Program Fee



Association to Advance Collegiate Schools of Business, The

Student Organizations

American Marketing Association; Collegiate Business Association; Delta Sigma Pi; Net Impact Kent State University

Advanced Degree Programs

Master of Business Administration: Accounting, Finance, Human Resource Management, Information Systems, International Business, Marketing (M.B.A.)