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Marketing - B.B.A. Program Requirements PDFDownload to print

Type Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive

Please read the sections in the University Catalog on Kent Core, diversity, writing-intensive and the experiential learning requirements.

Type Course Title Credits
  US 10097 Destination Kent State: First Year Experience 1
II.  MAJOR PROGRAM REQUIREMENTS (24 credits)Counts in major GPA
Type Course Title Credits
  MKTG 35030 Marketing Applications*+ 3
    35035 Consumer Behavior+ 3
    35050 Marketing Research+ 3
    45046 Personal Selling 3
  45084 Marketing Policies and Strategies** 3
  Choose from the following: Major Selected courses 9
  ENTR 27056 Introduction to Entrepreneurship (3)  
  MKTG 45045 Advertising and Promotion Management (3)  
    45047 Advanced Professional Selling (3)  
    45060 International Marketing (3)  
    45082 Service, Retail and Web-Based Marketing (3)  
    45091 Marketing Seminar (1-4)  
    45095 Special Topics in Marketing (1-4)  
    45096 Individual Investigation in Marketing (1-3)  
ELR   45292 Marketing Internship (1-6)  
Type Course Title Credits
  ACCT 23020 Introduction to Financial Accounting 3
    23021 Introduction to Managerial Accounting 3
  BUS 10123 Exploring Business++ 3
KAD COMM 15000 Introduction to Human Communication** 3
KSS ECON 22060 Principles of Microeconomics 3
KAD   22061 Principles of Macroeconomics 3
  ENG 30063 Business and Professional Writing 3
  FIN 26074 Legal Environment of Business 3
    36053 Business Finance 3
KMC MATH 11010 Algebra for Calculus** 3
KAD MATH 11012

Intuitive Calculus (3)
Analytic Geometry and Calculus I (5)
  MIS 24053 Introduction to Computer Applications 3
    24056 Fundamentals of Business Statistics ***
    24163 Principles of Management 3
    34060 Operations Management 3
    44285 Integrated Business Policy and Strategy 3
  MKTG 25010 Principles of Marketing** 3
  Kent Core Basic Sciences (must include one laboratory) 6-7
  Kent Core Composition 6-8
  Kent Core Humanities and Fine Arts (minimum one course from each)
  Kent Core Social Sciences (must be from two disciplines) 3
  General Electives (minimum 3 upper-division credit hours) 21

* Students must take MKTG 35030 as the first course in the major and earn a minimum C grade to continue in the major. MKTG 35030 may be taken concurrently with MKTG 35035 or 35050. Should students earn below a minimum C grade in MKTG 35030, they are required to repeat the course, with a maximum of three repeats.

** A minimum C (2.000) grade must be earned. A minimum C (2.000) grade must be earned in MKTG 45084 to fulfill the writing-intensive requirement.

*** If a student has taken MATH 10041 Elementary Probability and Statistics they may use it in place of MIS 24056.

+ Students who change their major from managerial marketing to marketing, may use MMTG 35011 in place of MKTG 35030, MMTG 35021 in place of MKTG 35050 and MMTG 35023 in place of MKTG 35035.

++ A student may be waived out of BUS 10123 Exploring Business if:

  • 30 or more hours have been earned and any two classes (from ACCT 23020, ACCT 23021, FIN 26074, MIS 24163, MKTG 25010 or MIS 24053) have successfully been completed.
  • 60 or more hours have been earned and the student has completed one course from (ACCT 23020, ACCT 23021, FIN 26074, MIS 24163, MKTG 25010 or MIS 24053)
  • At the advisor’s discretion, the student has sufficient breadth and depth of knowledge in a business field (as demonstrated by a CLEP exam or Credit by Exam) but does not meet the requirements listed above.
Students may take or use any course at any level as long as the minimum 39-hour requirement for upper-division courses is satisfied for graduation with a B.B.A. Exceptions: Maximum 4 credit hours of physical education activity (PEB) courses and maximum 4 credit hours for courses in applied music and music ensembles (MUS courses with a second digit of 5, 6 or 7) combined may be counted toward the 121-total hour or 39-upper-division-hour graduation requirement. General elective courses may be selected from any area and at any level provided students do not go over the PEB, applied music and ensemble music restriction and they satisfy the 39 hour upper-division requirements. A minor (business or non-business) is encouraged. There is no limit on other music coursework. Any other exceptions must be approved by the assistant dean. Credit for ENG 11001 or MATH 10023 or 10024 may apply toward general electives.

Special notes for the major:
  • Only three of marketing major (3/45000) courses may be repeated and counted toward the marketing major. All attempts count in the computation of the major and cumulative GPA.
  • To progress into the major student must maintain a minimum 2.50 GPA
  • Entrepreneurship majors who are also majoring in either Marketing or Managerial Marketing, and who have taken Sales in Entrepreneurship Venture (ENTR 37045), are not required to take Personal Selling (MKTG 45046) for the Marketing Major or the Personal Selling Methods and Practices Lab (MMTG 45026) for the Managerial Marketing major; however, a Marketing or Managerial Marketing major cannot waive the required ENTR 37045 by taking either MKTG 45046 or MMTG 45015.