College of Business Administration
Department of Marketing and Entrepreneurship
Room 320, Business Administration Building
In today’s highly competitive business environment, successful managers must have a strong focus on providing customer satisfaction as well as the ability to research consumer needs, wants and desires; understand what these mean in terms of company offerings; and communicate the benefits of their products or services effectively. The Marketing minor helps students develop the perspectives and skills necessary to understand consumers and to provide customer satisfaction. Students completing the minor should be equipped to bring a marketing orientation to both profit and not-for-profit organizations.
Type Legend: DD Diversity–Domestic; DG Diversity–Global; ELR Experiential Learning; KAD Kent Core Additional; KBS Kent Core Basic Sciences; KCM Kent Core Composition; KFA Kent Core Fine Arts: KHU Kent Core Humanities; KMC Kent Core Mathematics and Critical Reasoning; KSS Kent Core Social Sciences; WIC Writing Intensive
|MARKETING MINOR REQUIREMENTS (18 credits)|
|KSS||ECON||22060||Principles of Microeconomics||3|
|MKTG||25010||Principles of Marketing||3|
|Choose from the following:||9|
|ENTR||27056||Introduction to Entrepreneurship (3)|
|MKTG||35050||Marketing Research (3)|
|45045||Advertising and Promotion Management (3)|
|45046||Personal Selling (3)|
|45047||Advanced Professional Selling (3)|
|45060||International Marketing (3)|
|45082||Service, Retail and Web-based Marketing (3)|
|45091||Marketing Seminar (1-4)|
Requirement to declare the marketing minor:
- Minimum 2.500 cumulative GPA; or if freshman, no GPA required.
Requirement to graduate with the marketing minor:
- Minimum 2.500 GPA (including all attempts for 30000 and 40000 level courses) is required in the minor
- To earn a College of Business Administration minor, students must complete at least two courses in the minor at Kent State University on a graded basis. At least one of these courses must be at the upper-division (30000 or 40000) level.
- Marketing Minors who are also majoring or minoring in Entrepreneurship can substitute Sales in Entrepreneurship Venture (ENTR 37045) for Personal Selling (MKTG 45046). Entrepreneurship majors or minors that have not declared a marketing minor cannot substitute for Personal Selling (MKTG 45046) for Sales in Entrepreneurship Venture (ENTR 37045)