Robert D. Jewell
Dr. Robert Jewell (Ph.D. Ohio State University, 1999) joined the Kent State University faculty as an Associate Professor in 2004.
Dr. Jewell has been published in a variety of scholarly journals and publications. His research has focused on consumer behavior, the effects of advertising on brand reputation and brand positioning.
Scholarly, Creative & Professional Activities
“Associative and Dissociative Comparative Advertising Strategies in Broadening Brand Positioning,” with Christina Saenger, Journal of Business Research, in press.
“How Brand Inovativeness Creates Advertising Flexibility,” with Michael J. Barone, Journal of the Academy of Marketing Science, forthcoming.
“The Innovator’s License: A Latitude to Deviate from Category Norms,” with Michael J. Barone, Journal of Marketing, Vol. 77 (1), 2013, 120-134.
“Stereotype Processing’s Effect on the Impact of Myth/Fact Message Format & the Role of Personal Relevance.” with Marie Yeh, Psychology & Marketing, Vol. 30 (1), 2013, 36-45.
“How Category Advertising Norms and Consumer Counter-Conformity Influence Comparative Advertising Effectiveness", with Michael J. Barone, Journal of Consumer Psychology, Vol. 22 (4), 2012, 496-506.
- Consumer Behavior
Association for Consumer Research
American Marketing Association
OFFICEDepartment of Marketing and Entrepreneurship
OFFICE HOURS9:30-10:30; 1:30-2:00 MW and by appointment
CONTACT INFOPhone: 330-672-1263
COURSES TEACHINGSpring 2015
- MMTG 35021 - 001 Research For Mktg Decisions