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Jennifer Wiggins Johnson

Associate Professor

Jennifer Wiggins Johnson is Associate Professor of Marketing at Kent State University. She holds a Ph.D. in Marketing and an M.A.B. in Arts Administration from the University of Wisconsin-Madison.

Dr. Johnson's research focuses on consumer helping behavior, charitable donations, and consumption of arts experiences. She has published her work in the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Business Research, Psychology & Marketing, and the International Journal of Arts Management, and presented papers at the Association for Consumer Research Conference, the American Marketing Association Conference, and the International Conference on Arts and Cultural Management.

Prior to entering academia, Dr. Johnson’s professional work has been in nonprofit and arts marketing, including positions in marketing and development for the Madison Boychoir, the Elvejhem Museum of Art, and the Contemporary American Theater Festival. She has also consulted with nonprofit arts organizations on audience research, fundraising, and pricing strategies.

Dr. Johnson has taught Marketing Management, Marketing Strategy, Marketing Research, Consumer Behavior, and Services Marketing to undergraduates. Currently, she teaches Marketing Tools in the Managerial Marketing program, Entrepreneurial Tools in the Entrepreneurship program, Marketing Theory in the Ph.D. program, and a course on teaching methods for all business Ph.D. students. Dr. Johnson has been awarded the Beta Gamma Sigma Professor of the Year Award and the Paul L. Pfeiffer Professional and Creative Teaching Award for her work with KSU undergraduate students.

Scholarly, Creative & Professional Activities

Johnson, Jennifer Wiggins, Joann Peck, and David Schweidel (forthcoming), “Can Purchase Behavior Predict Relationship Perceptions and Willingness to Donate?” Psychology & Marketing, special issue on Marketing the Arts.

Saenger, Christina, Veronica Thomas and Jennifer Wiggins Johnson (forthcoming), “Consumer Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research,” Psychology & Marketing.

Johnson, Jennifer Wiggins and Annie Peng Cui (2013), “To Influence or Not to Influence: External Reference Price Strategies in Pay-What-You-Want Pricing,” Journal of Business Research, 66(2), 275-281.

Peck, Joann and Jennifer Wiggins Johnson (2011), “Autotelic Need for Touch, Haptics and Persuasion: The Role of Involvement,” Psychology & Marketing, 28(3), 222-239, special issue on The Role of Touch in Marketing.

Johnson, Jennifer Wiggins and Pamela Grimm (2010), “Communal and Exchange Relationship Perceptions as Separate Constructs and Their Role in Motivations to Donate,” Journal of Consumer Psychology, 20(3), 282-294.

Johnson, Jennifer Wiggins and Adam Rapp (2010), “A More Comprehensive Understanding and Measure of Customer Helping Behaviors,” Journal of Business Research, 63(8), 787-792.

Peck, Joann and Jennifer Wiggins (2006), “It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion,” Journal of Marketing, 70(October), 56-69.

Jennifer Wiggins Johnson
Department of Marketing and Entrepreneurship
Phone: 330-672-1259
Fax: 330-672-5006
Spring 2015
  • MKTG 35035 - 003 Consumer Behavior - Honors
  • BAD 71094 - 001 College Teaching
  • BAD 80299 - 011 Dissertation Ii
Summer 2015
  • MKTG 45084 - 030 Marketing Policy And Strateg
  • BAD 80299 - 032 Dissertation Ii
Fall 2015
  • MMTG 35011 - 001 Marketing Tools