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College of Business Administration Professional Sales Lab
Craig Zamary
Pi Sigma Epsilon members, advisors, and guests.
Department of Marketing and Entrepreneurship faculty and staff retreat at The Tannery in Downtown Kent.
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Department of Marketing and Entrepreneurship

Create? Market? Or both...

The Department of Marketing and Entrepreneurship offers a variety of programs designed
to meet the needs of different types of students.

 Undergraduate Students

  • Do you want to start your own businesses, work in an existing start-up, or work for an established firm that wants to create new products or services to fuel growth? Then Entrepreneurship may be for you! The goal of the undergraduate programs (a major and two minors) is to help students transform into people who can think and act like Entrepreneurs: recognizing opportunity and creating solutions to leverage those opportunities. 
  • Marketing is life! Well, maybe not exactly, but not much happens in any kind of business without effective marketing. Marketing involves the design, pricing,  distribution, promotion, and selling of products and services to other businesses and people. There are two undergraduate majors and a minor in the Marketing Department. Students majoring in Managerial Marketing or Marketing have employment opportunities in fields such as business to business and consumer sales, product management, international marketing, marketing research, marketing communications, and industrial purchasing. These jobs are found with manufacturers, wholesalers, and retail organizations. Recently, there has been an increased demand for marketing graduates from nonprofit organizations, the health care industry, service firms, and the public sector.
  • Students who want the best of both worlds can double major in either Managerial Marketing and Entrepreneurship or Marketing and Entrepreneurship.


Graduate Students

The Department of Marketing and Entrepreneurship also offers a MBA concentration in Marketing and a Ph.D. in Marketing or Entrepreneurship.



Marketing Students Earn Second Place in National Service Marketing Competition
Marketing Students Placed SecondA group of Kent State University students earned second place in Bowling Green State University's annual National Service Marketing Competition (NSMC). The preliminary round took place on Feb. 14, and the finalists presented on Feb. 15.








Marketing and Entrepreneurship News & Announcements