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Profile Detail

Paul Mills

Ph.D., Fall 2012
Paul Mills is a Teaching Fellow in the Department of Marketing & Entrepreneurship at Kent State University. Prior to joining Kent State in 2012, Paul had a successful career as marketing consultant, consulting to firms in high technology markets such as nanotechnology, coatings, and instrumentation.  Paul holds a Masters degree in Economics from Cleveland State University (2010) and a Bachelors degree in Economics from Cleveland State University (summa cum laude, 2008).  His research interests include modeling, price theory, behavioral economics, and consumer decision making.

Research Funding

·  2013. Snap Coupons: Scanning for Discounts at the First Moment of Truth. Funded by the Marketing Science Institute, Role: Principal Investigator, with Dr. Cesar Zamudio, Award $10,500

 ·  2013, Kent State University Graduate Research Award (University-Wide) for Real-Time Price Incentives Conditioned on Customers’ Purchase History Award: $1,000


·  2012 - 2013, University Fellowship, Kent State University

·  2013, Marketing Science Institute Research Competition: Mobile Platforms, Location-Based Services, and Their Impact on Customers

·  2013, Graduate Research Symposium award: The Price of Guilt: Pay What you Wish.

Refereed Conference Proceedings and Presentations

Mills, Paul, (2013), “World of Goo: A Large Scale Pay What You Wish Experiment”, Competitive Paper Session, American Marketing Association Summer Educators Conference, Boston, Massachusetts.

Mills, Paul, (2013), “Trust, Reciprocity and Fairness in a Large Scale Pay What You Wish Experiment” Competitive Paper Session, Society for the Advancement of Behavioral Economics, SABE/IAREP/ICABEEP conference, Atlanta, Georgia.

Scholarly, Creative & Professional Activities
Research Areas
  • Behavioral Economics
  • Consumer Price Theory
  • Consumer Decision Making
  • Mobile Marketing Technology
  • American Marketing Association
  • Association for Consumer Research
  • Society for the Advancement of Behavioral Economics
  • Society for Judgment and Decision Making
Paul Mills
Department of Marketing and Entrepreneurship