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Andrey Kretinin

Ph.D., Fall 2011
Scholarly, Creative & Professional Activities
Kretinin, Morgan, & Anokhin (2013) "The Dark Side of Multiunit Franchising: The Drawbacks of Local Responsiveness," Advances in International Management, Volume 27, forthcoming


Morgan, Anokhin, Kretinin, & Frishammar (2012) “The Dark Side of the Entrepreneurial Orientation and Market Orientation Interplay: A New Product Development Perspective,” International Small Business Journal, forthcoming
Research Areas
  • Franchising
  • Governance
  • Internationalization
Andrey Kretinin
Department of Marketing and Entrepreneurship
Fall 2014
  • MKTG 45060 - 005 International Marketing
Spring 2015
  • ENTR 37080 - 002 New Venture Creation