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César Zamudio

Assistant Professor

César Zamudio joined the Kent faculty in 2013. He has previously taught at The University of Texas at Dallas and Washington University in St. Louis. Zamudio investigates issues related to personal branding, social networks, job markets, sensory marketing (fragrances) and new product development, and coupons in mobile marketing.

Zamudio's research was recently distinguished with an Honorable Mention award from the Marketing Science Institute's Alden G. Clayton Dissertation Proposal Competition 2011, a grant from the MSI's Research Competition on Mobile Platforms (with Paul Mills), and a Dean's Summer Research Funding Award in 2014 (with Jamie Grigsby and Meg Meng).

In addition, Zamudio is co-administrator (with Ethan Pew) of MarketingPhd, the de facto source for academic jobs in marketing. The platform has received thousands of visits, has helped place hundreds of job candidates, and has received more than $25,000 in grants from prestigious institutions such as the ISMS and the Marketing Science Institute.

Prior to his doctoral studies, Zamudio obtained a B.A. in Marketing from Tecnológico de Monterrey, Campus Monterrey, México. He also worked in the IT industry and co-founded a promotional products company.

Scholarly, Creative & Professional Activities

Zamudio, Cesar, Yu Wang, Ernan Haruvy. 2013. Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market.. Journal of the Academy of Marketing Science 41(6), 722-736.

Zamudio, César, Sergey Anokhin, Franz Kellermanns. 2014. Network Analysis: A Concise Review and Suggestions for Family Business Research . Journal of Family Business Strategy 5(1), 63-71. (JFBS Special Issue on Research Methods in Family Business)

Under review

Zamudio, César. Matching With The Stars: Assessing Brand Personality Fit in Celebrity Endorsements. Under review, International Journal of Research in Marketing

Zamudio, César, Meg Meng. Which Modeling Scholars Get Promoted, and How Fast? Under review, Customer Needs and Solutions

Yeh, Marie, Robert Jewell and César Zamudio. Valuation of Product Attributes and Choices: A Developmental and Gender Investigation. Under review, Marketing Letters

Working papers

The Company They Keep: How Human Brand Managers and Their Social Networks Shape Job Placement Outcomes (with Julie Guidry and Angeline Close) - Manuscript in preparation for Marketing Science

Estimating Preferences in Two-Sided Matching Markets. (with Ernan Haruvy and Yu Wang) - Manuscript in preparation for Journal of Marketing Research

Snap Coupons: Scanning for Discounts at the First Moment of Truth. Research supported by MSI "Mobile Platforms" Research Grant 2013. (with Paul Mills) - Data collection in progress

Scented Product Development Using Consumer Preferences and Web Data (with Meg Meng and Robert Jewell) - Data collection complete

How Scent Names Shape Consumer Expectations (with Meg Meng and Robert Jewell) - Data collection in progress

Constructive Choices When Product Attributes are Ambiguous (with Jamie Grigsby and Meg Meng) - Data collection in progress - Research supported by the Dean's Summer Research Funding Award, KSU

Research Areas
  • Consumer choice
  • Social networks
  • Job markets
  • New product development
César Zamudio
Department of Marketing and Entrepreneurship

Fall 2014: Thursday, 1:45-4:45 P.M., BSA 514, or by appointment

Phone: 330-672-2170
Spring 2015
  • MMTG 35023 - 001 Customer Analysis
  • MKTG 45096 - 002 Indiv Invest In Mktg
Fall 2015
  • MKTG 45096 - 002 Indiv Invest In Mktg