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Chris Groening

Assistant Professor

Christopher Groening has recently joined the faculty at Kent State University. Prior to Kent, Chris was a faculty member at the University of Missouri.  Prior to obtaining his PhD, at the University of Pittsburgh, Chris spent nine years working in the multimedia field in various start-up companies in the San Francisco area. He has published in the Journal of Marketing, Journal of Business Research, Journal of Service Research, among others. Chris's current academic research centers around investigating stakeholder influence on the financial outcomes of a firm. He teaches Marketing Strategy to undergraduates and MBA students, Brand Management to MBA students, as well as a Marketing Strategy PhD seminar.

Scholarly, Creative & Professional Activities

"How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance,” with Vanitha Swaminathan, Vikas Mittal, and Felipe Thomaz, Journal of Service Research, 17 (2), 2014, forthcoming

"Investor Reaction to Positive and Negative Corporate Societal Events," with Vamsi Kanuri, Journal of Business Research, 66 (10), 2013, 1852-1860

"Customer, Employer, and Employee Satisfaction in Small-Service Settings: An Application to Franchise Networks," with Heiner Evanschitzky, Vikas Mittal, and Maren Wunderlich, Journal of Service Research, 14 (2), 2011, 136-148

"Customer Satisfaction and Stock Price: An Analyst Perspective," with Lerzan Aksoy, Bruce Cooil, Tim Keiningham and Atakan Yalςin, Journal of Marketing, 72 (4), 2008, 105-122

"Hedging Customer Risk," with Pinar Yildirim, Vikas Mittal, and Pandu Tadikamalla, Customer Needs and Solutions, 1(2), 2014, forthcoming

"Allocation of Resources to Customer Satisfaction and Delight based on Utilitarian and Hedonic Benefits,” with Florian Pallas and Vikas Mittal, Journal of Research in Marketing, 1(1), 2014, forthcoming

"Carbon Footprints in the Sand: Marketing in the Age of Sustainability,” with J. Jeffrey Inman and William T. Ross, Customer Needs and Solutions, 1(1), 2014, forthcoming

"Web-based Training and Interrater Reliability Testing for Scoring the 3 Hamilton Depression Rating Scale," with Jules Rosen, Benoit H. Mulsant, Patricia Marino, Robert C. Young, and Debra Fox, Psychiatry Research, 2008

Research Areas
  • Customer Satisfaction
  • Corporate Social Responsibility
  • Event Analysis
Chris Groening
Department of Marketing and Entrepreneurship
Business Administration Building

522 Business Administration Building

2:30 - 2:30 Tuesday and Thursday or by appointment

Phone: 330-672-3927
Fax: 330-672-5006
Spring 2015
  • MKTG 45084 - 001 Marketing Policy And Strateg
Summer 2015
  • BAD 80299 - 019 Dissertation Ii
Fall 2015
  • MKTG 45084 - 001 Marketing Policy And Strateg
  • BAD 80299 - 005 Dissertation Ii