Lawrence J. Marks (Ph.D., The Pennsylvania State University) is Associate Professor of Marketing. He has wide ranging research interests in the area of consumer behavior and advertising effects, having investigated the effects of context, presentation order, puffery, country-of-origin claims, and repetition of advertising on consumers' processing of advertising. He has also worked with Dr. Michael Mayo on the development and testing of models of marketing ethics and consumer ethical decision making. Dr. Marks' work has appeared in The Journal of Marketing Research, The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review, and Psychology & Marketing and has been discussed in the Wall Street Journal. He has been listed in Who's Who in Advertising.
Dr. Marks' professional experience includes computer sales, marketing research and sales forecasting, and consulting. Dr. Marks has led the Masters international Business Experience to Europe since 2000 and has been a member of the Executive MBA faculty since 1990. Dr. Marks has served the College of Business in a variety of administrative roles, including ten years working with the Dean as Associate Dean for Administrative and Faculty Affairs and five years as chairperson of the Marketing Department. Currently, he is teaching students in-class and on the web in a hybrid "live" and video archive course.
Scholarly, Creative & Professional Activities
- Consumer Behavior
- Consumer Decision Making
- Consumer Ethics
AffiliationsAmerican Marketing Association
OFFICEDepartment of Marketing and Entrepreneurship
COURSES TEACHINGFall 2014
- US 10097 - 080 Dks : First Year Experience
- MKTG 25010 - 002 Principles Of Marketing
- MKTG 25010 - 001 Principles Of Marketing
- EMBA 67051 - 900 Marketing Management - Emba