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Jihyun Kim, Ph.D.

TT - Associate Professor, Fashion Merchandising

Dr. Kim received her bachelor’s degree in Home Economics Education from Korea University, Seoul, South Korea, master’s degree in Apparel and Textile with an emphasis in Apparel Design from Michigan State University, and doctoral degree in Textiles and Clothing from Iowa State University. Prior to joining the Fashion School at Kent State University in 2013, she taught at three different U.S. institutions including Virginia Tech, where she taught apparel product development, fashion promotion, and multichannel retailing for nine years. 

Scholarly, Creative & Professional Activities

Dr. Kim is primarily trained in fashion marketing and consumer behavior and uses behavioral economics approach and quantitative analyses in her research under a unifying theme of technological advancement and its impact in product development and consumer behavior with respect to apparel. Her seminal work has examined pivotal roles of motivations played in the consumer decision-making processes in e-commerce and m-commerce market places. Another area of her expertise is to utilize digital editing and printing technology to create unique sportswear as well as wearable art designs.

Selected Awards and Recognitions
  • 2013. ATEXINC Award for Excellence in Marketable Textile Design - Professional Level at the ITAA 2013 Annual Conference, New Orleans, Louisiana, awarded for a creative scholarship, "Celestial Symphony" with K. Hahn
  • 2013. Cotton Incorporated Innovations in Cotton Design Award, 1st Place - Professional Level at the ITAA 2013 Annual Conference, New Orleans, Louisiana, awarded for a creative scholarship, "Amber Refraction" with K. Hahn
  • 2013.  Best of the Show, Apparel Design, Clothing & Wearable Art category - Graduate Level, at the 104th Annual Conference and Expo of American Association of Family and Consumer Sciences, Houston, Texas, with S. W. Wong
  • 2010.  Paper of Distinction Award in Consumer Behavior Track, the 67th Annual Conference of International Textile and Apparel Association (ITAA), Montreal, Canada, with J. H. Chen-Yu and H.-L. Ling
  • 2008.  Excellence in Research and Creative Scholarship Award, awarded by the College of Liberal Arts and Human Sciences, Virginia Tech.     
  • 2005.  Highly Commended Paper Award, Emerald Literati Network Awards of Excellence, with J. H. Park
  • 2004.   Doctoral Student Best Paper Award, at the 61st Annual Conference of ITAA, Portland, Oregon
  • 2001.  PatternWorks International Graduate Student Design Award, at the 58th Annual Conference of ITAA, Kansas City, Missouri
 
Selected Funded Projects
  • 2014.  Kim, J., & Campbell, J. R.  Cotton Incorporated guest speaker series: The role of the cotton fiber and cotton textile in the textile and apparel industry. 2015 Cotton Student Sponsorship Program. Cotton Incorporated. Awarded $27,000. (PI: 75%)
  • 2011.  Kim, J.  Adoption of digital textile printing technology to create wearable art. 2011-2012 Jerry Niles Dean’s Faculty Research Award. CLAHS, Virginia Tech. Awarded $3,000. (sole PI)
  • 2009.  Kim, J.  Strategic buyout grant. Allocation of Special Funds to Support External Funding, Office of Vice President for Research-CLAHS, Virginia Tech. Awarded $5,000, in conjunction with departmental matching grant of additional course release. Total awarded $10,000. (sole PI)
  • 2008.  Kincade, D. H., & Kim, J. The impact of cotton in the textile and apparel industry: Professional perspectives. Importer Support Program by Cotton Incorporated. Awarded $35,000. (Co-PI: 25%)
  • 2007.  Kim, J.  Segmenting multi-channel retail consumers using value perception.  2007-08 CLAHS Dean’s Faculty Fellowship, CLAHS, Virginia Tech. Awarded $11,000. (sole PI)
  • 2006.  Kim, J.  Redesigning and delivering a traditional course over the Internet, Introduction to the Fashion Industry. 2007 Provost Office Summer Session Grant. Virginia Tech. Awarded $5,000. (sole PI)
  • 2005.  Kim, J.  Consumer loyalty behavior toward on-site retailers vs. off-site retailers. 2005-06 CLAHS Faculty Research Grant. CLAHS, Virginia Tech. Awarded $3,000. (sole PI)
 
Selected Refereed Publications
  • Kim, J., & Lee, H.-H. (2014). “I love the value of shopping at mass merchants!” Consequences of multichannel shopping value. Journal of Marketing Channels, 21(1), 18-30.
  • Hahn, K. H. Y., & Kim, J. (2013). Salient antecedents of mobile shopping intentions: Media dependency, fashion leadership, and peer influences. Journal of Global Fashion Marketing, 4(4), 225-246.
  • Kim, J., & Hahn, K. H. Y. (2012). Effects of personal traits on Generation Y consumers' attitudes toward the use of mobile devices for communication and commerce. Human Technology: An Interdisciplinary Journal on Humans in ICT Environments, 8(2), 133-157.
  • Kim, J., & Lee, H.-H. (2011). The impact of shopping orientations on U.S. consumer retail channel choice behavior toward luxury goods purchases. Journal of Global Fashion Marketing, 2(4), 188-199.
  • Kim, J. (2010). Perceived apparel quality revisited: Testing its structural dimensions from the perspective of the Generation Y female consumers.  Journal of Global Fashion Marketing, 1(4), 239-248.
  • Kim, J., & Damhorst, M. L. (2010). Effects of level of Internet retailer's service quality on perceived apparel quality, perceived service quality, perceived value, satisfaction, and behavioral intentions toward an Internet retailer. Clothing and Textiles Research Journal, 28(1), 56-73.
  • Kim, J., Ma, Y.-J., & Park, J. (2009).  Are US consumers ready to adopt mobile technology for fashion goods? An integrated theoretical approach. Journal of Fashion Marketing and Management, 13(2), 215-230.
  • Fiore, A. M., & Kim, J. (2007). An integrative framework capturing experiential and utilitarian shopping experience. International Journal of Retail and Distribution Management, 35(6), 421-442.
  • Park, J., & Kim, J. (2007). The importance of perceived consumption delay in Internet shopping: Time-related information, time risk, attitude, and purchase intention. Clothing and Textiles Research Journal, 25(1), 24-41. 
  • Fiore, A. M., Kim, J., & Lee, H.-H. (2005). Effect of image interactivity technology on consumer responses towards an online retailer. Journal of Interactive Marketing, 19(3), 38-53.
  • Kim, J., & Park, J. (2005). A consumer shopping channel extension model: Attitude shift toward the online retailer. Journal of Fashion Marketing and Management, 9(1), 106-121.

Selected Juried Exhibits

Celestial Symphony. Completed in May 2013, by J. Kim and K. H. Y. Hahn

  • Juried live gallery exhibition – Target Market category at the annual conference of ITAA, New Orleans, Louisiana, Oct 15-18, 2013.


Amber Refraction. Completed in May 2013, by K. H. Y. Hahn and J. Kim

  • Juried live gallery exhibition – Wearable Art category at the annual conference of ITAA, New Orleans, Louisiana, Oct 15-18, 2013.

 
Flying Cranes. Completed in May 2012, by J. Kim and K. H. Y. Hahn

  • Juried mounted exhibition at the 104th Annual Conference and Expo of American Association of Family and Consumer Sciences (AAFCS), Huston, Texas, June 26-29, 2013.
  • Juried live gallery exhibition at the 17th Bi-annual International Conference of Surface Design Association (SDA), San Antonio, TX, June 6-9, 2013.

 
Bitter earth. Completed in May 2012, by S. W. Wong and J. Kim

  • Juried mounted exhibition at the 104th Annual Conference and Expo of AAFCS, Huston, Texas, June 26-29, 2013.
    • Winner of the Best of the Show—Graduate Design Category
  • Juried live gallery exhibition– Graduate Student Target Market category at the 69th ITAA Conference, Honolulu, Hawaii, November 13-16, 2012.

 
Ohelo Refractions. Completed in May 2012, by K. H. Y. Hahn and J. Kim

  • Juried mounted exhibition at the 104th Annual Conference and Expo of AAFCS, Huston, Texas, June 26-29, 2013.
  • Juried live gallery exhibition at the 17th Bi-Annual International Conference of SDA, San Antonio, TX, June 6-9, 2013.
  • Juried live gallery exhibition – Wearable Art category at the 69th ITAA Conference, Honolulu, Hawaii, November 13-16, 2012.

 
Harmony in nature. Completed in May 2009, by J. Kim

  • Juried live gallery exhibition – Wearable Art category, “Textile Fusion: An Interactive Fashion Performance,” at the 15th Bi-annual International Conference of SDA, Kansas City, Missouri, June 2009.

 
Hestia. Completed in May 2003, by J. Kim

  • Juried live gallery exhibition – graduate student Wearable Art category at the 60th ITAA Conference, Savannah, Georgia, November 2003.

 
Korean traditional bridal gown: Hwal-ot. Completed in June 2001, by J. Kim (faculty mentors: J. R. Campbell and Jean Parsons)

  • Juried fiber art live gallery exhibition – graduate student Wearable Art category at the 58th ITAA Annual Conference, Kansas City, Missouri, November 2001.
    • Winner of PatternWorks International Graduate Student Award
  • Juried live gallery exhibition – graduate student Wearable Art category at the Annual Costume Society of America National Symposium, Chicago, Illinois, June 2002.

Professional Services
Dr. Kim serves as a board member of International Textile and Apparel Association and has chaired and participated in various committees for the Association. She served as an Associate Editor of Apparel, Textiles, and Merchandising area for Family and Consumer Sciences Research Journal from 2010 to 2013. She has served as a board member for Clothing and Textile Research Journal, Journal of Fashion Marketing and Management, and Journal of Global Scholars of Marketing Science.

Jihyun Kim, Ph.D.
OFFICE
School of Fashion Design and Merchandising
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